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| Tekijä: | Quattrocchi-Oubradous, X. |
| Otsikko: | Measuring the impact in sponsorship marketing |
| Lehti: | Admap
2005 : OCT, VOL. 40:9 (465), p. 41-43 |
| Asiasana: | advertising marketing measurement sponsorship |
| Kieli: | eng |
| Tiivistelmä: | Sponsorship is not advertising, so it should not be measured as if it was. This article explains why sponsorship marketing demands its own metrics, and how these should be developed. |
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