haku: @journal_id 1775 / yhteensä: 237
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| Tekijä: | Watson, T. |
| Otsikko: | PR evaluation: it's all about relationships |
| Lehti: | Admap
2005 : OCT, VOL. 40:9 (465), p. 44-46 |
| Asiasana: | evaluation public relations |
| Kieli: | eng |
| Tiivistelmä: | How can PR prove its worth? This paper explains why it is vital for PR to be evaluated in terms of relationships between organisations and key stakeholders. "ROI" is usually a red herring. |
SCIMA