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| Tekijä: | Havlena, B. |
| Otsikko: | The complementary role of TV and online advertising |
| Lehti: | Admap
2005 : OCT, VOL. 40:9 (465), p. 47-49 |
| Asiasana: | advertising campaigns Internet television advertising |
| Kieli: | eng |
| Tiivistelmä: | Can online advertising aid television advertising campaign? It looks like it does, synergy being the key word. |
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