haku: @journal_id 1775 / yhteensä: 237
viite: 22 / 237
Tekijä: | White, R. |
Otsikko: | How to manage sponsorships |
Lehti: | Admap
2005 : DEC, VOL. 40:11 (467), p. 12-13 |
Asiasana: | marketing sponsorship |
Kieli: | eng |
Tiivistelmä: | The article explains that in order to get benefit for your business from a sponsorship, it has to be planned, executed, supported and evaluated professionally. |
SCIMA