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| Tekijä: | McCasland, M. Davis, N. |
| Otsikko: | Discover the passion in your brand |
| Lehti: | Admap
2005 : DEC, VOL. 40:11 (467), p. 16-18 |
| Asiasana: | brands consumer behaviour emotions |
| Kieli: | eng |
| Tiivistelmä: | Are people emotional about your brand? Passion means sales, but right research is needed to identify and generate it. |
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