haku: @journal_id 1775 / yhteensä: 237
viite: 19 / 237
Tekijä:Consterdine, G.
Otsikko:Magazines uncovered: sales uplift and ROI
Lehti:Admap
2005 : DEC, VOL. 40:11 (467), p. 27-29
Asiasana:advertising effectiveness
publishing industry
return on investment
Kieli:eng
Tiivistelmä:New evidence for the effectiveness of magazine advertisements shows that best results are gained through solus and in combination with television.
SCIMA tietueen numero: 260111
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