haku: @journal_id 1775 / yhteensä: 237
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| Tekijä: | Howard-Spink, J. |
| Otsikko: | Does invisible mean ineffective? |
| Lehti: | Admap
2005 : DEC, VOL. 40:11 (467), p. 41-43 |
| Asiasana: | advertising effectiveness |
| Kieli: | eng |
| Tiivistelmä: | Ad awareness and recall rule research thinking. But here is another case study that calls recall into question. The article explains why the 21st-century media landscape makes reaching consensus on the role of ad awareness a business necessity. |
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