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| Tekijä: | White, R. |
| Otsikko: | Segmentation |
| Lehti: | Admap
2006 : FEB, VOL. 41:2 (469), p. 14-15 |
| Asiasana: | marketing segmentation |
| Kieli: | eng |
| Tiivistelmä: | Everyone segments markets. New techniques make it easier - and encourage marketers to drill deeper for better results. This paper gives advice on reaching the right targets. |
SCIMA