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| Tekijä: | Stremersch, S. Wuyts, S. Frambach, R.T. |
| Otsikko: | The purchasing of full-service contracts: an exploratory study within the industrial maintenance market |
| Lehti: | Industrial Marketing Management
2001 : JAN, VOL. 30:1, p. 1-12 |
| Asiasana: | SERVICE MAINTENANCE SALES MANUFACTURING INDUSTRY |
| Kieli: | eng |
| Tiivistelmä: | Increasingly, companies are extending their pruduct/service offerings, providing customers with full-service contracts. The objective of this study is to obtain enhanced insight in the factors and conditions that underlie the purchase of a full-service contract. |
SCIMA