haku: @author Rice, F. / yhteensä: 24
viite: 3 / 24
Tekijä: | Rice, F. |
Otsikko: | What intelligent consumers want |
Lehti: | Fortune
1992 : DEC, VOL. 126:14, p. 42-46 |
Asiasana: | BARGAINING CONSUMER BEHAVIOUR SELLING |
Kieli: | eng |
Tiivistelmä: | Quality is still important, but these folks now expect to get it at the lowest possible price. Manufacturers and retailers had better watch out. Bargain buying is likely to last. |
SCIMA