haku: @author Sharma, A. / yhteensä: 24
viite: 17 / 24
| Tekijä: | Sheth, J. Sharma, A. |
| Otsikko: | Supplier relationships: emerging issues and challenges |
| Lehti: | Industrial Marketing Management
1997 : MAR, VOL 26:2, p. 91-100 |
| Asiasana: | SUPPLIERS COMPETITIVE ADVANTAGE MARKETING |
| Kieli: | eng |
| Tiivistelmä: | There is evidence that relationships are very important in effective marketing strategies. This article focuses on the relationships that firms need to develop with their suppliers. The authors propose that effective relationship with suppliers will provide firms with next-generational competitive advantage. Toward this purpose, the article discusses the reasons for the emergence of relationship marketing and the future academic research needed in this area. The article concludes that organizational buying is dramatically shifting from the transaction oriented to the relational oriented philosophy, and will shift from a buying process to a supplier relationship process. |
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