haku: @indexterm MACROMARKETING / yhteensä: 24
viite: 12 / 24
| Tekijä: | Carter, F. S. |
| Otsikko: | A test of the validity of the "Developing Country" analogy for the African American community |
| Lehti: | Journal of Macromarketing
1996 : SPRING, VOL. 16:1, p. 25-51 |
| Asiasana: | MACROMARKETING DEVELOPING COUNTRIES ECONOMIC ANALYSIS QUALITY OF LIFE |
| Kieli: | eng |
| Tiivistelmä: | Economic development of ethnic or religious minority groups receives little attention in the macromarketing or economic development literatures. It is conceivable that policies for improving the quality of life in developing countries also might improve the quality of life for some minority groups. This would require a minority group to exhibit economic characteristics and conditions similar to those in countries where development policies have proved successful. In the study, it is demonstrated how this requirement might be tested. |
SCIMA