haku: @indexterm MACROMARKETING / yhteensä: 24
viite: 8 / 24
Tekijä: | Ahuvia, A. C. Friedman, D. C. |
Otsikko: | Income, consumption, and subjective well-being: Toward a a composite macromarketing model |
Lehti: | Journal of Macromarketing
1998 : FALL, VOL. 18:2, p. 153-168 |
Asiasana: | MODELS MACROMARKETING INCOMES CONSUMPTION PSYCHOLOGY WEALTH |
Kieli: | eng |
Tiivistelmä: | The article reviews, critiques and integrates three psychological perspectives on the relationship btw. wealth and subjective well-being. The perspectives dealt with are the comparative perspective, the goal attainment perspective and the hedonic perspective. In addition to providing a critical analysis, the article integrates these three perspectives into a single composite model. |
SCIMA