haku: @freeterm value creation / yhteensä: 24
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| Tekijä: | Kothandaraman, P. Wilson, D.T. |
| Otsikko: | The future of competition: value-creating networks |
| Lehti: | Industrial Marketing Management
2001 : MAY, VOL. 30:4, p. 379-389 |
| Asiasana: | COMPETITION NETWORKS |
| Vapaa asiasana: | VALUE CREATION |
| Kieli: | eng |
| Tiivistelmä: | In buyer-seller relationships, the focus has moved beyond individual firms to value-creating networks formed by key firms in the value chain that deliver value to the end consumer. The article develops a rationale for value-creating networks using three core building blocks: superior customer value, core competencies, and relationships. The rationale is developed based upon an understanding of the value-creation process and its links to core capabilities of firms in the network. |
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