haku: @author Berthon, P. / yhteensä: 24
viite: 5 / 24
| Tekijä: | Berthon, P. Ewing, M. Hah, L.L. |
| Otsikko: | Captivating company: dimensions of attractiveness in employer branding |
| Lehti: | International Journal of Advertising
2005 : VOL. 24:2, p.151-172 |
| Asiasana: | Marketing management Employees Brands USA |
| Vapaa asiasana: | Internal marketing |
| Kieli: | eng |
| Tiivistelmä: | The internal marketing concept specifies that an organisation's personnel are its first market. This paper deals with employer branding and employer attractiveness. Attracting and holding top employees has become a popular topic in contemporary business press. Research objective centers on developing a scale for the measurement of employer attractiveness. |
SCIMA