haku: @author Sen, A. / yhteensä: 24
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Tekijä: | Konakoc, I.D. Sen, A. |
Otsikko: | Utilising surveys for finding improvement areas for customer satisfaction along the supply chain |
Lehti: | International Journal of Market Research
2006 : VOL. 48:5, p.623-636 |
Asiasana: | customers |
Vapaa asiasana: | surveys satisfaction |
Kieli: | eng |
Tiivistelmä: | This study indicates how customer surveys can be beneficial to determining improvement areas for customer chains. It suggests a new evaluation method for deciding improvement areas using survey results. |
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