haku: @author Rice, F. / yhteensä: 24
viite: 4 / 24
| Tekijä: | Rice, F. |
| Otsikko: | How to deal with tougher customers |
| Lehti: | Fortune
1990 : DEC.3, VOL.122:14, p.42-44,46-48,50 |
| Asiasana: | CONSUMER SATISFACTION QUALITY ASSURANCE CORPORATE RESPONSIBILITY |
| Kieli: | eng |
| Tiivistelmä: | Review of benefits for business of high quality to satisfy US consumers and label loyalty. Order of quality ranking. Food nutrition. Recyclable or biodegradable packaging materials. Role of activist groups. Market information and toll-free calls. Complex consumer requirements. Supermarket trendsetters. Commitment to the environment. "Dolphin safe" and a boycott. Mail order packaging. A Box illustrates more discriminating US consumers based on a survey of marketing consultants, choices and other nationalities. |
SCIMA