haku: @indexterm International co-operation / yhteensä: 240
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| Tekijä: | Connell, S. |
| Otsikko: | Travel broadens the mind - the case for international research |
| Lehti: | International Journal of Market Research
2002 : VOL. 44:1, p. 97-106 |
| Asiasana: | BUSINESS-TO-BUSINESS INTERNATIONAL CO-OPERATION MARKET RESEARCH |
| Kieli: | eng |
| Tiivistelmä: | In the business-to-business (B2B) market there is a strong case for saying that substantive interest is increasingly found in international projects: that researchers can "really make a difference" in the design, execution and interpretation of multinational surveys. This article studies international business-to-business research. |
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