haku: @indexterm Mexico / yhteensä: 241
viite: 39 / 241
| Tekijä: | Agarwal, J. Malhotra, N. K. Wu, T. |
| Otsikko: | Does NAFTA influence Mexico's product image? A theoretical framework and an empirical investigation in two countries |
| Lehti: | Management International Review
2002 : VOL. 42:4, p. 441-471 |
| Asiasana: | International trade Cross-cultural studies NAFTA Mexico USA Canada |
| Kieli: | eng |
| Tiivistelmä: | The results show that attitude toward NAFTA positively influences confidence, attitude, and purchase intention of Mexican-made product in both samples. The similarity of the consumer decision model in the two countries implies that marketing strategies derived from this model may be similar. |
SCIMA