haku: @indexterm MARKET FORECASTING / yhteensä: 243
viite: 50 / 243
Tekijä: | |
Otsikko: | Bread |
Lehti: | Consumer Goods UK
1998 : MAY, 483, p. 61-80 |
Asiasana: | MARKET SURVEYS MARKET FORECASTING BAKERY INDUSTRY UNITED KINGDOM |
Vapaa asiasana: | BREAD |
Kieli: | eng |
Tiivistelmä: | The retail bread market was worth £2,117 mn in 1997. Premium bread is taking market share from standard and economy bread. Foreign trade of bread is small. Domestic consumption is in gentle decline. Allied Bakeries is the largest baker, accounting for 27% of the value of output. British Bakeries' Hovis is the leading propriety brand. 52% of bread sold is own-label. Nearly three quarters of bread is now sold through multiple grocers. Media advertising of bread rose to £ 14 mn in 1997. The average price of bread has not changed much in recent years. |
SCIMA