haku: @indexterm MARKET FORECASTING / yhteensä: 243
viite: 47 / 243
Tekijä: | |
Otsikko: | Adspend in the Americas - a tale of two regions |
Lehti: | International Journal of Advertising
1998 : VOL. 17:3, p. 393-398 |
Asiasana: | ADVERTISING MARKETS MARKET FORECASTING NORTH AMERICA LATIN AMERICA |
Kieli: | eng |
Tiivistelmä: | The US market dominates advertising in the Americas. The other markets in the region, except Canada, are much less developed bu growing at a faster rate. TV is the dominant medium in the developing markets, and a reflection of lower levels of literacy. The media mix is more balanced in North America. |
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