haku: @indexterm Market forecasting / yhteensä: 243
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| Tekijä: | Cooper, L. G. Baron, P. Levy, W. Swisher, M. Gogos, P. |
| Otsikko: | PromoCast: A new forecasting method for promoting planning |
| Lehti: | Marketing Science
1999 : VOL. 18:3, p. 301-316 |
| Asiasana: | Marketing research Retailing Promotion Market forecasting Planning |
| Kieli: | eng |
| Tiivistelmä: | This article describes the implementation of a promotionevent forecasting system, PromoCast, and its performance in several pilot applications and validity studies. Pilot studies involved retail grocery chains with 95 to 185 stores per trading area. The goal was to provide short-term, tactical forecasts useful for planning promotions from a retailer's perspective. |
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