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| Tekijä: | |
| Otsikko: | Spirits in Austria |
| Lehti: | Market Research Europe
2001 : JUL, VOL. 33, p. 43-58 |
| Asiasana: | MARKET RESEARCH MARKET FORECASTING MARKETING MARKETS AUSTRIA EUROPE |
| Kieli: | eng |
| Tiivistelmä: | This report analyses the market for spirits in Austria. For the purposes of the study, the market has been divided into eight sectors: whiskey, brandy & cognac, white spirits, rum, tequila, liqueurs, pre-mixes & prepared cocktails, others, including national specialities. Some of the main findings of the article are: 1) the spirits market was worth ATS10.2 billion in 1999. Over the review period, spirits consumption in Austria declined as a result of factors such as greater health consciousness and a lower alcohol limit for drivers introduced in 1998. 2) Horeca sales accounted for 34% of the market in 1999 in volume terms, but 76% in current value terms. Between 1995 and 1999, they declined faster than retail as horeca sales were particularly badly affected by the lower alcohol limit. |
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