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| Tekijä: | |
| Otsikko: | Textile washing products |
| Lehti: | Market Research Europe
2001 : JUN, VOL. 33, p. 27-58 |
| Asiasana: | MARKET RESEARCH MARKET FORECASTING CLEANING INDUSTRY HOUSEHOLD CLEANSERS INDUSTRY EUROPE |
| Kieli: | eng |
| Tiivistelmä: | This report examines the international retail market for textile washing products in five major countries: France, Germany, Italy, Spain and UK. The period under review is 1995 1999 for current data and 1999-2004 for the future outlook of the market. All 1999 figures are based on part-year data. The market is divided into six sectors: powder detergents, liquid detergents, other detergents, fabric softeners, laundry aids and others. Among the main findings of the article is one that in essentially mature markets, fierce price competition, often leading to price wars, has undermined value growth in the textile washing products market. |
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