haku: @indexterm RELIABILITY / yhteensä: 243
viite: 113 / 243
Tekijä: | Sykes, W. |
Otsikko: | Validity and reliability in qualitative market research: a review of the literature. |
Lehti: | Journal of the Market Research Society
1990 : JUL, VOL 32:3, p.289-328 |
Asiasana: | MARKET RESEARCH RELIABILITY MARKETING LITERATURE REVIEW |
Kieli: | eng |
Tiivistelmä: |
SCIMA