haku: @indexterm MARKETING THEORY / yhteensä: 244
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| Tekijä: | Wilson, E. J. Vlosky, R. P. |
| Otsikko: | Partnering relationship activities: Building theory from case study research |
| Lehti: | Journal of Business Research
1997 : MAY, VOL. 39:1, p. 59-70 |
| Asiasana: | LIMITED PARTNERSHIP MARKETING THEORY CASE STUDIES DISTRIBUTION MANUFACTURING |
| Kieli: | eng |
| Tiivistelmä: | This paper illustrates, in detail, the process of building theory from case data. It uses relatively novel "degrees of freedom analysis" -technique to statistically evaluate case data. The inductionally developed model of partnering relationships is briefly reviewed in light of former studies . Qualitative and quantitative techniques are used in investigating the partnering activities in manufacturer distributor -relationships. This paper shows some specific activities as manifested between manufacturer-distributor firms in partnering relationships and contrasted those to the activities of typical manufacturer-distributor relationships. |
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