haku: @indexterm MARKETING THEORY / yhteensä: 244
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| Tekijä: | Chaston, I. |
| Otsikko: | Evolving "New Marketing" philosophies by merging existing concepts: application of process within small high-technology firms |
| Lehti: | Journal of Marketing Management
1998 : APR, VOL. 14:4, p. 273-291 |
| Asiasana: | HIGH TECHNOLOGY MARKETING THEORY |
| Kieli: | eng |
| Tiivistelmä: |
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