haku: @indexterm MARKETING THEORY / yhteensä: 244
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| Tekijä: | O'Connell, L. Clancy, P. |
| Otsikko: | Business research as an educational problem solving heuristic- the case of Porter's diamond. |
| Lehti: | European Journal of Marketing
1999 : VOL. 33:7/8, p. 736-745 |
| Asiasana: | Competitive advantage Marketing strategy Marketing theory |
| Kieli: | eng |
| Tiivistelmä: | The article explores the interrelationships between theory, research and education through a focus on the contribution to education from a specific empirical test of Porter's (1990) theoretical approach. Section 2 summarises the link between Porter and the marketing discipline. Section 3 outlines diamond model and his argument for a generalisable solution for the problem of national competitiveness. The final section examines how the empirical findings and theory (not just Porter) combine to develop a suitable strategy. |
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