haku: @indexterm MARKETING THEORY / yhteensä: 244
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| Tekijä: | Lint, O. Pennings, E. |
| Otsikko: | Finance and strategy: time-to-wait or time-to-market? |
| Lehti: | Long Range Planning
1999 : OCT, VOL. 32:5, p. 483-493 |
| Asiasana: | Investment Marketing theory Innovation |
| Kieli: | eng |
| Tiivistelmä: | Determining the optimal time to enter a market for technology-based products is a paramount for the profitability and competitive position of an industrial company. Finance theory and strategic marketing theory seem to differ fundamentally in the answer to the question of how to determine the optimal timing of an investment. |
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