haku: @indexterm MARKETING THEORY / yhteensä: 244
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| Tekijä: | Foxall, G. R. |
| Otsikko: | The contextual stance in consumer research |
| Lehti: | European Journal of Marketing
2000 : VOL. 34:7, p. 768-779 |
| Asiasana: | Consumer behaviour Marketing Marketing theory Knowledge Learning |
| Kieli: | eng |
| Tiivistelmä: | The nature of interpretive consumer research is examined within the context of the contribution to the growth of knowledge played by the proliferation of tenaciously-held rival theories. Dennett's intentional stance is contrasted with a contextual stance in which behaviour is controlled by a learning history composed of reinforcing and punishing consequences of similar behaviour previously enacted in similar circumstances. |
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