haku: @indexterm marketing theory / yhteensä: 244
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| Tekijä: | Egan, J. |
| Otsikko: | Back to the future : divergence in relationship marketing research |
| Lehti: | Marketing Theory
2003 : VOL 2:1, p. 145-157 |
| Asiasana: | CUSTOMER RELATIONSHIP MANAGEMENT (CRM) MARKETING THEORY RELATIONSHIP MARKETING |
| Kieli: | eng |
| Tiivistelmä: | This article concerns relationship marketing. Article examines the theory of relationship marketing from different point of views. Finally marketing research agenda is shown as a result. |
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