haku: @indexterm marketing theory / yhteensä: 244
viite: 23 / 244
| Tekijä: | McLoughlin, D. |
| Otsikko: | There can be no learning without action and no action without learning |
| Lehti: | European Journal of Marketing
2004 : VOL. 38:3-4, p. 433-445 |
| Asiasana: | ACTION LEARNING CASE STUDIES EDUCATION MARKETING THEORY |
| Kieli: | eng |
| Tiivistelmä: | This article presents an example of action learning in marketing; marketing development programme (MDP) which is unique postgraduate programme in marketing. Implications of the MDP for marketing education, theory and practice are concluded. |
SCIMA