haku: @indexterm MARKETING THEORY / yhteensä: 244
viite: 217 / 244
| Tekijä: | Eliashberg, J. Chatterjee, R. |
| Otsikko: | Analytical models of competition with implications for marketing : issues, findings, and outlook. |
| Lehti: | Journal of Marketing Research
1985 : AUG, VOL. 22:3, p. 237-261 |
| Asiasana: | COMPETITION MARKETING THEORY MARKETING MODELS |
| Kieli: | eng |
| Tiivistelmä: |
SCIMA