haku: @indexterm MARKETING THEORY / yhteensä: 244
viite: 203 / 244
| Tekijä: | Toledo, K. van |
| Otsikko: | Ethical notions about the general application of marketing-techniques, derived from Jurgen Habermas' theory of human action. |
| Lehti: | International Journal of Research in Marketing
1986 : VOL. 3:2, p. 95-103 |
| Asiasana: | MARKET RESEARCH ETHICS SOCIETY MARKETING THEORY |
| Kieli: | eng |
| Tiivistelmä: |
SCIMA