haku: @indexterm MARKETING THEORY / yhteensä: 244
viite: 186 / 244
| Tekijä: | Kaas, K. P. |
| Otsikko: | Nachfragemodelle im Marketing. Ein kritischer Vergleich. |
| Lehti: | Marketing: Zeitschrift fur Forschung und Praxis
1987 : NOV, VOL. 9:4, p. 229-236 |
| Asiasana: | MARKETING THEORY DEMAND |
| Kieli: | ger |
| Tiivistelmä: | The chances and risks of the market must be the driving force of business policy, as it is the reactions of the market that influence the success of an undertaking. Marketing as a whole must build both on theoretical and empirical knowledge, it must build on information about consumer demand. There are several approaches of modelling consumer demand. The article compares and reviews different microeconomic and theoretical models. |
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