haku: @indexterm MARKETING THEORY / yhteensä: 244
viite: 185 / 244
| Tekijä: | Gerstner, E. Hess, J. D. |
| Otsikko: | Why do hot dogs come in packs of 10 and buns in 8s or 12s? A demand-side investigation. |
| Lehti: | Journal of Business
1987 : OCT, VOL. 60:4, p. 491-517 |
| Asiasana: | CONSUMER EXPECTATIONS MARKETING PROFITABILITY MARKETING THEORY MARKETING MODELS |
| Kieli: | eng |
| Tiivistelmä: |
SCIMA