haku: @indexterm MARKETING THEORY / yhteensä: 244
viite: 146 / 244
| Tekijä: | Strauss, B. |
| Otsikko: | Augenblicke der Wahrheit Marketing-Wissenschaft: Kontaktpunkt-Analyse |
| Lehti: | Absatzwirtschaft
1991 : JUN, VOL. 3:6, p.96-105 |
| Asiasana: | MARKETING MARKETING THEORY |
| Kieli: | ger |
| Tiivistelmä: | The moment in which the contact is established between the client and the offer is extremely important. For the management it has decisive significance to identify this "moment of truth" and to communicate this subjective client experience. The author introduces a sort of contact point analysis. |
SCIMA