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| Tekijä: | Chang, L. Sternquist, B. |
| Otsikko: | Product procurement: a comparison of Taiwanese and US retail companies |
| Lehti: | Retail, Distribution and Consumer Research
1994 : JAN, VOL. 4:1, p. 61-82 |
| Asiasana: | RETAILING TAIWAN USA ATTITUDES |
| Kieli: | eng |
| Tiivistelmä: | The buying function of Taiwanese and US retailer differs in several areas. The consignment method of selling is very prevalent in Taiwan but rarely used in the US. Taiwanese retail buyers were found to have less buying and retail experience than their US counterparts. However, neither buying nor retail experience were found to be significantly related to Taiwanese buyers' attitudes about product procurement. Significant differences were identified between Taiwanese and US retail buyers' attitudes about country of origin and perceived value of imported merchandise. |
SCIMA