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| Tekijä: | Siu, W.-s. |
| Otsikko: | Marketing activities and performance: a comparison of the Internet-based and traditional small firms in Taiwan |
| Lehti: | Industrial Marketing Management
2002 : FEB, VOL. 31:2, p. 177-188 |
| Asiasana: | Small and medium-sized enterprises (SMEs) Marketing Internet Taiwan China |
| Kieli: | eng |
| Tiivistelmä: | The paper analyses published, undisguished stories of 112 traditional and 26 Internet-based small firms in Taiwan. The results suggest that the owner-managers of both traditional and Internet-based small firms concentrate on sales, product planning and customer relationships. However, the owner-managers of traditional small firms in Taiwan place emphasis on quality control, whereas their Internet-based counterparts concentrate more on product schedules, sales forecasts. sales control and marketing research. |
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