haku: @indexterm forecasting techniques / yhteensä: 246
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Tekijä:Schnaars, S.
Ziamou, P. L.
Otsikko:The essentials of scenario writing
Lehti:Business Horizons
2001 : JUL-AUG, VOL. 44:4, p. 25-31
Asiasana:PREDICTION THEORY
FORECASTING TECHNIQUES
SCENARIOS
LONG RANGE PLANNING
UNCERTAINTY
Kieli:eng
Tiivistelmä:Scenarios offer an attractive alternative to the false precision promised by pointestimate forecasts. A qualitative character of scenarios is more in keeping with the messy future encountered in realworld forecasting - especially long-term forecasting of radically new products and technologies, on which data are few and uncertainty in rife.
SCIMA tietueen numero: 221574
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