haku: @indexterm UTILITY THEORY / yhteensä: 246
viite: 32 / 246
Tekijä: | Pennings, J. M. E. Smidts, A. |
Otsikko: | Assessing the construct validity of risk attitude |
Lehti: | Management Science
2000 : OCT, VOL. 46:10, p. 1337-1348 |
Asiasana: | ATTITUDES RISK BEHAVIOUR SCALING UTILITY THEORY |
Kieli: | eng |
Tiivistelmä: | Two major approaches to measuring risk attitude are compared. One, based on the expected utility model is derived from responses to lotteries and direct scaling. The other measure is a psychometric approach based on Likert statements that produces a unidimensional risk attitude scale. |
SCIMA