haku: @indexterm Forecasting techniques / yhteensä: 246
viite: 61 / 246
| Tekijä: | Reiner, M. |
| Otsikko: | Strategische Prognose von Markt- und Absatzentwicklungen durch kombinierten Einsatz quantitativer und qualitativer Verfahren (Strategic forecasting of market and sales processes through combined use of quantitative and qualitative methods) |
| Lehti: | Jahrbuch der Absatz- und Verbrauchsforschung
1991 : VOL. 37:1, p. 71-87 |
| Asiasana: | FORECASTING TECHNIQUES |
| Kieli: | ger |
| Tiivistelmä: | In the present turbulent environment simple extrapolation does not work. The article presents a three-phase method of forecasting where the results of the first, exact, quantitative phase are revised in the second by experts and in the third phase policy alternatives are offered. A practical example is given. |
SCIMA