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Tekijä:Koschat, M. A. (et al.)
Otsikko:Newsvendors tackle the newsvendor problem
Lehti:Interfaces
2003 : MAY-JUN, VOL. 33:3, p. 72-84
Asiasana:Mass communication
Communications industry
Periodicals
Distribution
Kieli:eng
Tiivistelmä:In 1998, the retail sales and marketing division of Time Inc. reviewed its newsstand distribution principles and procedures for its magazines. This review, affected the three major distribution decisions: the evaluation of each magazine's national print order, the wholesaler allotment procedure, and the store distribution process.
SCIMA tietueen numero: 246658
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