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Tekijä: | Hill, R. M. |
Otsikko: | Allocating warehouse stock in a retail chain. |
Lehti: | Journal of the Operational Research Society
1989 : NOV, VOL. 40:11, p. 983-992 |
Asiasana: | ALLOCATION INVENTORY CONTROL RETAILING SIMULATION |
Kieli: | eng |
Tiivistelmä: | Most retail chains operate a system of buying into central warehouses from which branch stocks are replenished. The estimation of the order of magnitude of the benefit a company would derive from introducing a stock-allocation system is attempted. In some retail sectors, unsatisfied demand for one product line is readily transferred to a substitute brand with no actual loss of sales but with an element of customer dissatisfaction. In other sectors, such as white or brown electrical goods in a competitive market, unsatisfied demand will frequently result in lost sales. The actual benefits of stock allocation obviously depends on the parameters to which a company is working, but it would be in the interest of most retail chains to consider an allocation procedure. |
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