haku: @indexterm hotel management / yhteensä: 248
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Tekijä: | Hinkin, T. R. Tracey, J. B. |
Otsikko: | The cost of turnover : putting a price on the learning curve |
Lehti: | Cornell Hotel and Restaurant Administration Quarterly
2000 : JUN, VOL. 41:3, p. 14-21 |
Asiasana: | Hotel and catering industry Hotel management Service quality |
Kieli: | eng |
Tiivistelmä: | The authors examine what constitute brand equity in the hotel industry and demonstrate a method for how that brand equity can be measured. |
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