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| Tekijä: | Tsaur, S.-H. Chiu, Y.-C. Huang, C.-H. |
| Otsikko: | Determinants of guest loyalty to international tourist hotels - a neural network approach |
| Lehti: | Tourism Management
2002 : AUG, VOL. 23:4, p. 397-405 |
| Asiasana: | Tourist industry Travel Hotel management Multinational companies Neural networks |
| Kieli: | eng |
| Tiivistelmä: | This paper discusses two issues from employing artificial networks (ANNs)as the tool for analyzing the guest loyalty toward international tourist hotels. The first issue comes to investigate how ANNs model the determinants of business travelers' loyalty toward international tourist hotels. The second issue focuses on comparing the results from ANNs with those from logistic regression models. |
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