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| Tekijä: | Frehse, J. |
| Otsikko: | Internationale Dienstleistungskompetenzen der europäischen Hotellerie |
| Lehti: | Tourism review
2003 : VOL. 58:1, p. 6-15 |
| Asiasana: | Hotel management Tourism Tourist industry Travel Europe |
| Kieli: | ger |
| Tiivistelmä: | European hotels, which tend to be individual business, have a hard time resisting the continued globalization pressure. In order to survive the fierce international competition, Europe's hotel business needs to offer their potential customers an added value that they do not receive from hotel chains. The author shows how European hotels can prevail by developing international service competencies. |
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