haku: @indexterm hotel management / yhteensä: 248
viite: 29 / 248
Tekijä: | Kwortnik, R. J. Vosburgh, J. |
Otsikko: | Driving demand for the quarterdeck: A case study |
Lehti: | Cornell Hotel and Restaurant Administration Quarterly
2007 : AUG, VOL 48:3, p. 323-341 |
Asiasana: | hotel management tourism |
Vapaa asiasana: | Nova Scotia tourism demand generators seasonal resorts |
Kieli: | eng |
Tiivistelmä: | This article discusses a small property, Quarterdeck Beachside that consists of small villas and grills. The Quartrdeck faces a common set of challenges, for example the concentration of customer flow to the summer months. The authors examine the Quarterdecks marketing approach and outlines strategies for driving off-season demand. |
SCIMA