haku: @indexterm Relationship marketing / yhteensä: 249
viite: 206 / 249
| Tekijä: | Li, Z. Dant, R. |
| Otsikko: | Effects of manufacturers' strategies on channel relationships |
| Lehti: | Industrial Marketing Management
1999 : MAR, VOL. 28:2, p. 131-144 |
| Asiasana: | RELATIONSHIP MARKETING INDUSTRIAL MARKETING MANAGEMENT MANUFACTURING |
| Kieli: | eng |
| Tiivistelmä: | In this area of relationship marketing, more and more corporations are entering into nonmarket interfirm partnerships to avail themselves of competitive advantages in the marketplace. Consequently, the question of how certain organizational strategies enhance or impede the success of these partnerships becomes an increasingly important phenomenon to examine. Previous studies have investigated the effects of firm strategies on intraorganizational characteristics and outcomes. |
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