haku: @indexterm Relationship marketing / yhteensä: 249
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| Tekijä: | Pick, P. |
| Otsikko: | Building customer-supplier relationships in electronics |
| Lehti: | Long Range Planning
1999 : APR, VOL 32:2, p. 263-272 |
| Asiasana: | Industrial marketing Relationship marketing Electronics industry |
| Kieli: | eng |
| Tiivistelmä: | A case study, that investigates relationship management i.e. the development and maintenance of customer-supplier relationships in the electronics sector. |
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